How an indie online store secures shopper accounts and a small ops team
A small online store gave shoppers passwordless accounts and its handful of staff role-based access to orders and the storefront admin — without standing up an identity team.
25k
Shopper accounts
12
Team members
3
Admin roles
60%
Fewer login tickets
The challenge
Shoppers forgot passwords constantly, abandoning carts at checkout, and the whole team shared one admin login to the store backend. As the brand grew, that single shared account became a real risk — and a steady support burden.
The solution
- Passwordless and social login for shoppers, so checkout isn't blocked by a forgotten password.
- Role-based admin access for support, fulfilment, and finance — instead of one shared login.
- Fine-grained permissions so staff see only the orders and settings they need.
- An audit log of every change to orders and store settings.
Authdog products used
Results
Login-related support tickets dropped by more than half after going passwordless.
Each staff member has their own scoped admin access — the shared password is gone.
A new support hire can't accidentally change pricing or payouts.
Every change to an order or setting is tied to a named team member.
“We're a small team — we don't have an identity department. Authdog gave our shoppers one-tap login and gave us proper roles without any of the heavy lifting.”
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